Ad formatvshandlekurv

The choice of ad format directly influences the effectiveness of driving users to the 'handlekurv' (shopping cart) in e-commerce contexts. For example, interactive ad formats such as carousel ads or shoppable video ads allow users to engage with multiple products or see product details dynamically, which can increase the likelihood of adding items to the handlekurv. Similarly, formats that support direct call-to-action buttons like 'Add to Cart' streamline the user journey by reducing friction between ad engagement and cart addition. By selecting ad formats optimized for seamless product discovery and immediate action, marketers can improve conversion rates and reduce drop-off before the handlekurv stage. This relationship is critical in digital strategy because it aligns user experience design within advertising with the ultimate business goal of increasing cart additions and, subsequently, sales. Thus, the ad format is not just a creative choice but a strategic lever to enhance the efficiency of the shopping funnel leading to the handlekurv.