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Brand awarenessvsHotjar
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Brand awareness and Hotjar are interconnected as Hotjar's analytics tools help businesses understand user behavior, ultimately enhancing their brand awareness through insights that inform effective marketing strategies.
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Brand awareness
substantivbrænd əˈwɛrnəs
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Hotjar
noun/hɒtˈdʒɑːr/
Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.