Account executivevsidentitetsmanual

An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the internal teams responsible for delivering marketing and digital strategy solutions. The identitetsmanual (identity manual) is a comprehensive guide that defines a brand's visual and communicative standards, ensuring consistency across all touchpoints. The AE relies heavily on the identitetsmanual to accurately represent the client's brand in proposals, campaigns, and communications, ensuring that all marketing strategies and digital executions align with the brand's identity. By deeply understanding and referencing the identitetsmanual, the AE can effectively communicate brand guidelines to creative, digital, and strategy teams, preventing misalignment and reinforcing brand integrity. This relationship is crucial because the AE’s ability to maintain brand consistency directly impacts client satisfaction and campaign effectiveness, making the identitetsmanual an essential tool for the AE to translate client expectations into actionable marketing and digital strategies.