imagevsavkastning på investering (roi)

The term 'image' refers to a visual representation or perception that can influence consumer behavior and brand perception. 'Avkastning på investering (ROI)' refers to the financial return on an investment. The connection between these two concepts is that a well-crafted image can significantly impact marketing effectiveness, potentially leading to increased sales and, consequently, a higher ROI. For example, a strong visual branding strategy can attract more customers, thereby improving the ROI of marketing investments.