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Inbound marketing automationvsCustomer service collaboration software

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Inbound marketing automation and customer service collaboration software both enhance customer engagement by streamlining communication and nurturing relationships throughout the buyer's journey.

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Customer service collaboration software

nounˈkʌstəmər ˈsɜrvɪs kəˌlæbəˈreɪʃən ˈsɔftwɛr

Software specifically designed to enhance collaboration and communication among customer service teams, thereby improving overall customer support processes.

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Inbound marketing automation

noun/inˈbaʊnd ˈmɑrkɪtɪŋ ˌɔtəmˈeɪʃən/

A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful interactions that are non-intrusive, often utilizing automation to enhance efficiency and effectiveness.

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