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CTR (Click-through rate)vsInbound marketing software

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CTR (Click-through rate) is a key performance metric in inbound marketing software that helps gauge the effectiveness of campaigns in attracting and engaging potential customers.

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CTR (Click-through rate)

nounˌsiːtiːˈeɪʧ ˈɑːr

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

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Inbound marketing software

nounɪnˈbaʊnd ˈmɑrkɪtɪŋ ˈsɔftwɛr

Inbound marketing software encompasses tools and platforms that assist businesses in attracting customers through strategies such as content marketing, social media engagement, search engine optimization (SEO), and other methods that pull potential customers in, rather than pushing products out.

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