Account executivevsinnholdskalender

An Account Executive (AE) in marketing and digital strategy acts as the primary liaison between clients and the internal marketing team, responsible for managing client expectations, coordinating deliverables, and ensuring campaign objectives are met. The innholdskalender (content calendar) is a strategic tool that schedules and organizes content publication timelines across channels. The AE relies on the innholdskalender to provide clients with clear visibility into when and what content will be delivered, enabling proactive communication and alignment on campaign progress. Conversely, the AE influences the innholdskalender by relaying client feedback, priorities, and deadlines to the content and digital teams, ensuring the calendar reflects client needs and business goals. This dynamic ensures that content production is synchronized with client strategy and timelines, facilitating smoother project management, timely delivery, and enhanced client satisfaction. Essentially, the AE uses the innholdskalender as a tactical instrument to translate client strategy into actionable content plans and to maintain transparency and accountability throughout the campaign lifecycle.