Account based marketing (ABM)vsinteraksjonspunkter

Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts through personalized marketing efforts. Interaksjonspunkter (interaction points) are the various touchpoints where a business interacts with these target accounts, such as emails, website visits, social media engagements, events, and direct communications. In ABM, identifying, optimizing, and orchestrating these interaksjonspunkter is critical because each interaction must be highly relevant and tailored to the specific account's needs and buying journey. By strategically managing interaksjonspunkter, marketers can deliver consistent, personalized experiences that build relationships, increase engagement, and drive conversions within the targeted accounts. Therefore, interaksjonspunkter serve as the operational levers through which ABM campaigns execute their personalized outreach and engagement strategies, making them indispensable for ABM success in marketing, business development, and digital strategy contexts.