Account based marketing (ABM)vskontaktflyt

Account Based Marketing (ABM) is a strategic approach that targets specific high-value accounts with personalized marketing efforts. "Kontaktflyt," a Norwegian term roughly translating to "contact flow" or "communication flow," refers to the structured sequence and timing of interactions between a company and its prospects or customers across channels. In the context of ABM, kontaktflyt is critical because it operationalizes the engagement strategy by defining how and when to reach out to each stakeholder within a target account. Specifically, kontaktflyt enables marketers to design tailored, multi-touchpoint communication sequences that align with the buying journey of individual accounts, ensuring that messaging is relevant, timely, and coordinated across sales and marketing teams. This synchronization helps maintain momentum in ABM campaigns, reduces friction in the buyer’s journey, and increases the likelihood of conversion by nurturing relationships through a deliberate flow of interactions. Therefore, kontaktflyt acts as the tactical execution framework that brings ABM’s strategic personalization and account focus into practical, scalable communication workflows.