Begrepsammenligning

konverteringsstivsa/b-testing

Relasjonsstyrke: 90%

Relasjonsforklaring

A "konverteringssti" (conversion path) maps the sequence of user interactions and touchpoints leading to a desired conversion event, such as a purchase or signup. Understanding this path is critical for identifying friction points or drop-off stages within the customer journey. A/B testing is then applied specifically to elements along the konverteringssti—such as landing pages, call-to-action buttons, form layouts, or messaging—to empirically test variations and optimize each step for higher conversion rates. By iteratively experimenting with different versions of key touchpoints in the konverteringssti, marketers can pinpoint which changes most effectively improve user progression through the funnel. This targeted optimization ensures that the entire conversion path becomes more efficient, reducing abandonment and increasing overall conversion volume. Thus, A/B testing acts as a methodical tool to refine and validate improvements along the konverteringssti, making their relationship essential for data-driven conversion rate optimization strategies.

Begrepsammenligning

Detaljert oversikt over begge begreper

a/b-testing

noun/ˌeɪˈbiː ˈtɛstɪŋ/

A method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of user engagement or conversion rates.

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konverteringssti

noun/kɔnˈvɛrtərɪŋsˌstiː/

A conversion path is the sequence of steps or interactions a user takes on a website or digital platform that leads to a desired outcome, such as a purchase, sign-up, or other goal completion.

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