kost per handling (cpa)vsavkastning på investering (roi)

Both 'kost per handling (cpa)' and 'avkastning på investering (roi)' are critical financial metrics in digital marketing. 'Kost per handling (cpa)' measures the cost incurred for each desired action taken by a customer, while 'avkastning på investering (roi)' quantifies the return generated from investments. These metrics are interrelated as a lower CPA can lead to a higher ROI if the actions taken lead to profitable outcomes. Together, they enable marketers to evaluate the cost-effectiveness of their campaigns and the overall profitability of their investments, highlighting the necessity of optimizing both costs and returns.