Account executivevskpi-struktur

An Account Executive (AE) in marketing and business functions as the primary liaison between clients and the internal teams responsible for campaign execution and strategy delivery. The KPI-Struktur (KPI structure) defines the specific, measurable performance indicators that track the success of marketing initiatives and business objectives. The AE relies on a well-defined KPI-Struktur to set clear expectations with clients, align internal teams on targets, and monitor progress throughout campaign lifecycles. By interpreting and communicating these KPIs, the AE can proactively manage client relationships, adjust strategies based on performance data, and ensure accountability. This structured approach enables the AE to translate high-level business goals into actionable metrics, facilitating data-driven decision-making and optimizing resource allocation in digital strategy and marketing efforts. Without a robust KPI-Struktur, the AE’s ability to demonstrate value, justify investments, and drive continuous improvement is significantly impaired.