Account executivevskundeopplevelse og customer journey

An Account Executive (AE) plays a pivotal role in shaping and executing strategies that directly impact the 'kundeopplevelse' (customer experience) and the broader customer journey within marketing, business, and digital strategy contexts. Specifically, the AE acts as the primary liaison between the client and the internal teams, ensuring that the client's needs and expectations are clearly understood and integrated into every touchpoint of the customer journey. By managing client relationships, the AE gathers critical insights about customer preferences, pain points, and desired outcomes, which inform the design and optimization of personalized experiences across digital channels. This enables the creation of cohesive, targeted campaigns and service interactions that enhance customer satisfaction and loyalty. Moreover, the AE coordinates cross-functional teams (creative, digital, analytics) to align deliverables with the strategic goals of improving the customer journey, ensuring that marketing initiatives are not only aligned with client objectives but also deliver measurable improvements in customer engagement and retention. Therefore, the AE’s role is essential in translating client vision into actionable strategies that elevate the customer experience at every stage, from awareness through post-purchase support, making the relationship between the AE and customer journey management both direct and indispensable.