Ad placementvskundeopplevelse og customer journey

Ad placement directly influences the customer experience (kundeopplevelse) and the customer journey by determining when, where, and how potential customers encounter marketing messages. Strategically placing ads at relevant touchpoints—such as during key decision-making moments or on platforms aligned with customer preferences—ensures that the advertising feels timely and contextually appropriate, reducing friction and enhancing engagement. For example, placing ads on mobile apps during commute times can capture users in a receptive mindset, positively impacting their perception of the brand and smoothing their journey from awareness to conversion. Conversely, poor ad placement (e.g., irrelevant sites or intrusive formats) can disrupt the customer journey, causing frustration and diminishing brand trust. Therefore, ad placement acts as a tactical lever to align marketing efforts with the natural flow of the customer journey, improving overall customer experience by delivering the right message at the right moment and place, which supports seamless progression through the funnel and increases conversion rates.