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Churn ratevsLead magnet

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Churn rate reflects the loss of customers, while a lead magnet attracts new prospects, highlighting the delicate balance between retaining existing clients and drawing in fresh leads to sustain business growth.

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Churn rate

nounˈtʃɜrn reɪt

The percentage of customers or subscribers who discontinue using a service within a specified time period.

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Lead magnet

nounliːd ˈmæɡ.nɪt

A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used to generate leads.

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