Begrepsammenligning
Customer acquisition cost (CAC)vsLead magnet
Relasjonsforklaring
Customer acquisition cost (CAC) can be dramatically reduced by effective lead magnets, which attract potential customers and nurture them into converting, thereby optimizing marketing expenditures.
Begrepsammenligning
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Customer acquisition cost (CAC)
nounkʌsˈtʌmər ˌækwɪˈzɪʃən kɔst
The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional costs associated with converting a prospect into a paying customer.
Lead magnet
nounliːd ˈmæɡ.nɪt
A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used to generate leads.