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Lead nurturingvsKey performance indicators

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Lead nurturing and key performance indicators are interconnected as effective lead nurturing strategies are often measured and optimized through KPIs, ensuring that the process delivers tangible results in terms of conversion and engagement.

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Key performance indicators

nounkiː pərˈfɔːrməns ˌɪndɪˈkeɪtərz

Quantifiable metrics used to evaluate the success of an organization, employee, project, or program in achieving performance objectives.

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Lead nurturing

nounliːd ˈnɜːtʃərɪŋ

The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales funnel, ultimately increasing the likelihood of conversion.

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