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leadvsGoogle Ads
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In marketing, a 'lead' refers to a potential customer who has expressed interest in a product or service. Google Ads is a digital advertising platform that enables businesses to attract leads by displaying targeted advertisements to users based on their search queries and online behavior. This connection illustrates how 'leads' are generated through targeted advertising efforts on platforms like Google Ads, which play a crucial role in the customer acquisition funnel.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.