søkeordvslead

In digital marketing, 'søkeord' (Norwegian for 'keyword') is essential for search engine optimization (SEO), as it helps attract potential customers by directing them to relevant content. A 'lead' in business represents a potential customer or client that can be nurtured towards a sale. Both terms are interconnected in the marketing funnel: 'søkeord' generates traffic that can result in 'leads', making them integral to the customer acquisition process.