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leadvsMarketing analytics software

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"Lead" in the context of "Marketing analytics software" refers to the potential customers or prospects that the software helps businesses track and analyze, ultimately guiding them towards more effective marketing strategies.

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lead

nounliːd

to guide or direct; to be in charge of a group or activity

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Marketing analytics software

nounmɑrˈkɛtɪŋ əˈnælɪtɪks ˈsɔftwɛr

Marketing analytics software encompasses tools and platforms designed to analyze marketing data, enabling businesses to enhance their marketing strategies and overall performance.

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