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Customer Journey DesignvsMarketing analytics tools

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Customer Journey Design strategically maps the paths and experiences of consumers, while Marketing Analytics Tools provide the data-driven insights needed to refine and optimize those journeys for enhanced engagement and conversion.

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Customer Journey Design

nounˈkʌstəmər ˈdʒɜrni dɪˈzaɪn

The process of mapping and designing the various steps and interactions a customer experiences with a brand or service, aimed at enhancing customer satisfaction and loyalty.

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Marketing analytics tools

substantivˈmɑːrkɪtɪŋ əˈnælɪtɪks tuːlz

Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.

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