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Demand GenerationvsMarketing analytics tools
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Demand generation fuels the need for marketing analytics tools, as these tools provide insights that help optimize strategies to attract and convert potential customers effectively.
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Demand Generation
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən/
The process of creating interest in a company's products or services, typically through marketing strategies designed to generate leads.
Marketing analytics tools
substantivˈmɑːrkɪtɪŋ əˈnælɪtɪks tuːlz
Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.