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Marketing automationvsSearch engine optimization (SEO) platform
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Both 'Marketing automation' and 'Search engine optimization (SEO) platform' are essential tools in the digital marketing ecosystem that work together to enhance brand visibility and efficiency in targeting and engaging potential customers.
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Marketing automation
noun/mɑːr.kɪ.tɪŋ ˌɔː.təˈmeɪ.ʃən/
The use of software and technology to automate repetitive marketing tasks and processes, enabling more efficient and effective marketing strategies.
Search engine optimization (SEO) platform
nounsɜːrtʃ ˈɛn.dʒɪn ˌɒptɪmaɪˈzeɪʃən ˈplætfɔrm
A software platform designed to enhance a website's visibility and ranking on search engines.