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CTR (Click-through rate)vsMarketing budget planning

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The connection between 'CTR' and 'Marketing budget planning' lies in the fact that a higher click-through rate can justify and optimize marketing budget allocations by demonstrating effective audience engagement and campaign performance.

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CTR (Click-through rate)

nounˌsiːtiːˈeɪʧ ˈɑːr

The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.

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Marketing budget planning

noun/mɑːr.kɪt.ɪŋ ˈbʌdʒ.ɪt ˈplæn.ɪŋ/

The process of allocating financial resources for marketing activities and campaigns over a specified time frame.

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