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HotjarvsMarketing budget planning

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Hotjar, a tool for understanding user behavior on websites, can significantly inform marketing budget planning by providing insights into customer engagement and conversion rates, ultimately guiding resource allocation for maximum impact.

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Hotjar

noun/hɒtˈdʒɑːr/

Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.

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Marketing budget planning

noun/mɑːr.kɪt.ɪŋ ˈbʌdʒ.ɪt ˈplæn.ɪŋ/

The process of allocating financial resources for marketing activities and campaigns over a specified time frame.

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