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TargetingvsMarketing budget planning

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Targeting and marketing budget planning are intricately linked as effective targeting informs how resources are allocated within the budget, ensuring that funds are directed toward the most promising audiences for optimal impact.

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Marketing budget planning

noun/mɑːr.kɪt.ɪŋ ˈbʌdʒ.ɪt ˈplæn.ɪŋ/

The process of allocating financial resources for marketing activities and campaigns over a specified time frame.

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Targeting

nounˈtɑːrɡɪtɪŋ

The act of directing an action or focus toward a specific objective or audience.

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