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Digital MediavsMarketing campaign evaluation

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Digital media serves as a dynamic platform for gathering real-time analytics and insights, which are essential for evaluating the effectiveness of a marketing campaign.

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Digital Media

nounˈdɪdʒɪtəl ˈmiːdiə

Forms of media that utilize digital technology for their creation, distribution, and consumption.

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Marketing campaign evaluation

noun/mɑr.kɪ.tɪŋ kæm.peɪn ɪˌvæl.juˈeɪ.ʃən/

Marketing campaign evaluation is a process that assesses the effectiveness and outcomes of a marketing campaign. It involves comparing expected results with actual results to determine the campaign's success and identify areas for improvement.

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