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Search engine optimization (SEO)vsMarketing campaign management

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Both Search Engine Optimization (SEO) and Marketing Campaign Management are essential strategies that work together to enhance online visibility and drive targeted traffic to a business, ultimately improving its overall marketing effectiveness.

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Marketing campaign management

noun/mɑrkɪtɪŋ kæmpeɪn ˈmænɪdʒmənt/

The process of planning, executing, and analyzing marketing campaigns to effectively promote products or services.

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Search engine optimization (SEO)

nounsɜːrtʃ ˈɛn.dʒɪn ˌɑːp.tɪ.maɪˈzeɪ.ʃən

The practice of enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs).

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