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Target marketvsMarketing mix strategy

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The connection between 'Target market' and 'Marketing mix strategy' lies in the fact that a well-defined target market shapes and influences the components of the marketing mix (product, price, place, promotion) to effectively meet the needs and preferences of that

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Marketing mix strategy

noun/mɑrˈkɛtɪŋ mɪks ˈstrætədʒi/

A comprehensive business strategy that integrates various marketing elements to effectively promote a product or service.

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Target market

nounˈtɑːrɡɪt ˈmɑːrkɪt

A specific group of consumers that a company targets with its products and services.

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