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Marketing performance managementvsSearch engine marketing (SEM)

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Marketing performance management and search engine marketing (SEM) are interconnected as both strive to optimize marketing efforts through data-driven strategies that enhance visibility and drive conversions in the digital landscape.

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Marketing performance management

noun/mɑrˈkɛtɪŋ pərˈfɔrməns mænədʒmənt/

A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desired business outcomes.

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Search engine marketing (SEM)

nounsɜːrtʃ ˈɛn.dʒɪn ˈmɑrkɪtɪŋ

Search engine marketing (SEM) is the practice of promoting websites to enhance their visibility in search engine results pages (SERPs) primarily through paid advertising.

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