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Account based marketing (ABM)vsMarketing performance management platform
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Account-based marketing (ABM) leverages a marketing performance management platform to optimize targeted campaigns, ensuring that every strategy is aligned with measurable outcomes for specific high-value accounts.
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Account based marketing (ABM)
noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/
A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.
Marketing performance management platform
nounmɑːr.kɪ.tɪŋ pərˈfɔːr.məns mæn.ɪdʒ.mənt ˈplæt.fɔːrm
A technology platform that enables organizations to manage, analyze, and enhance their marketing performance through various metrics and data analysis tools.