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CPM (Cost-per-thousand)vsMarketing performance management platform
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Both 'CPM' and 'Marketing performance management platform' are essential components in optimizing advertising strategies, with CPM quantifying cost efficiency and marketing performance management platforms analyzing and enhancing the effectiveness of those strategies.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Marketing performance management platform
nounmɑːr.kɪ.tɪŋ pərˈfɔːr.məns mæn.ɪdʒ.mənt ˈplæt.fɔːrm
A technology platform that enables organizations to manage, analyze, and enhance their marketing performance through various metrics and data analysis tools.