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Marketing performance management softwarevsGoogle Ads

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Marketing performance management software utilizes data from platforms such as Google Ads to optimize advertising strategies and evaluate campaign performance metrics, facilitating better decision-making.

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Google Ads

noun/ˈɡuːɡəl ædz/

A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.

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Marketing performance management software

nounmɑrˈkɛtɪŋ pərˈfɔrməns ˈmænɪdʒmənt ˈsɔftwɛr

Software designed to assist organizations in measuring, analyzing, and optimizing their marketing performance.

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