Begrepsammenligning
merkevsmerkevarelojalitet
Relasjonsforklaring
The connection between 'merke' (brand) and 'merkevarelojalitet' (brand loyalty) lies in the fact that a strong brand identity ('merke') fosters emotional bonds that lead customers to be loyal ('lojalitet')
Begrepsammenligning
Detaljert oversikt over begge begreper
merke
verbmɜːrk
A notable or distinctive mark; a sign or symbol that indicates something significant.
merkevarelojalitet
substantivmerkevarelojalitet
A noun referring to the emotional and psychological commitment of consumers to a specific brand.