Begrepsammenligning
Customer acquisition cost (CAC)vsmerkebevissthet
Relasjonsforklaring
Customer acquisition cost (CAC) and "merkebevissthet" (brand awareness) are interconnected as effectively increasing brand awareness can lower CAC by making it easier to attract and retain customers.
Begrepsammenligning
Detaljert oversikt over begge begreper
Customer acquisition cost (CAC)
nounkʌsˈtʌmər ˌækwɪˈzɪʃən kɔst
The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional costs associated with converting a prospect into a paying customer.
merkebevissthet
substantivmɛrkəbeˈvisːtˌhet
the state of being aware of one's own existence, thoughts, and surroundings