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Brand identityvsmerkevare

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Brand identity and merkevare both encapsulate the essence of a company's image and reputation, with the latter being the Norwegian term for 'brand,' highlighting the global importance of branding in defining how a business is perceived.

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Brand identity

nounbrænd aɪˈdɛntɪti

The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.

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merkevare

substantiv/ˈmɛrkəˌvɑːrə/

A term used in marketing and business to refer to a brand, which encompasses the name, logo, and overall identity of a product or service.

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