Begrepsammenligning
Customer loyaltyvsmerkevarebygging
Relasjonsforklaring
Customer loyalty and merkevarebygging (brand building) are interconnected as strong brand identity fosters emotional ties that enhance customer retention and advocacy.
Begrepsammenligning
Detaljert oversikt over begge begreper
Customer loyalty
substantivˈkʌstəmər ˈlɔɪəlti
The tendency of customers to continue to buy from a specific brand or business over time.
merkevarebygging
substantivmerkevarebygging
The process of creating and developing a brand.