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BrukertestingvsMultichannel marketing
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Brukertesting, or user testing, provides critical insights that can enhance multichannel marketing strategies by ensuring that user experiences across various platforms are optimized and aligned with customer needs.
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Brukertesting
substantivbruːkərˌtɛstɪŋ
The process of testing a product or service with real users to gather feedback and improve usability.
Multichannel marketing
substantivmuhl-tee-chan-uhl mahr-keting
A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promote products or services.