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Customer data integrationvsMultichannel marketing
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Customer data integration enhances multichannel marketing by providing a unified view of customer interactions across all platforms, enabling more personalized and effective marketing strategies.
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Customer data integration
nounˈkʌstəmər ˈdeɪtə ˌɪntɪˈɡreɪʃən
The process of aggregating customer data from various sources to create a comprehensive view for analysis and informed decision-making.
Multichannel marketing
substantivmuhl-tee-chan-uhl mahr-keting
A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promote products or services.