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Consumer behaviorvsMultivariate testing
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Consumer behavior is the foundation for multivariate testing, as understanding how different groups respond to various stimuli allows marketers to strategically optimize their offerings based on data-driven insights.
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Consumer behavior
nounkənˈsuːmər bɪˈheɪvjər
The study of how individuals make decisions to allocate their available resources (time, money, effort) on consumption-related items.
Multivariate testing
nounmuhl-ti-veh-ree-uht test-ing
A statistical method used to simultaneously test multiple variables to determine which has the most significant impact on a specific outcome.