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Marketing strategy softwarevsMultivariate testing
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Marketing strategy software often utilizes multivariate testing to analyze and optimize different variables in campaigns, allowing marketers to make data-driven decisions that enhance effectiveness.
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Marketing strategy software
noun/mɑːrkɪtɪŋ ˈstrætədʒi ˈsɔːftwɛr/
A category of software specifically designed to help businesses plan, execute, and analyze their marketing strategies and campaigns.
Multivariate testing
nounmuhl-ti-veh-ree-uht test-ing
A statistical method used to simultaneously test multiple variables to determine which has the most significant impact on a specific outcome.