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Ad formatvsNative advertising
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The connection between 'ad format' and 'native advertising' lies in the seamless integration of promotional content within its environment, allowing ads to adopt the look and feel of the platforms they inhabit, enhancing user engagement.
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Ad format
noun/æd ˈfɔːrmæt/
A specific layout or design structure used for advertisements, which can vary across different media platforms.
Native advertising
nounˈneɪtɪv ˌæd.vɚˈtaɪ.zɪŋ
A form of advertising that aligns with the style and function of the platform on which it appears, designed to be less intrusive and more engaging for the audience.