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CTR (Click-through rate)vsNative advertising
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CTR (Click-through rate) measures the effectiveness of Native advertising, as it evaluates how well this seamless and contextually relevant form of ads engages viewers to take action.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
Native advertising
nounˈneɪtɪv ˌæd.vɚˈtaɪ.zɪŋ
A form of advertising that aligns with the style and function of the platform on which it appears, designed to be less intrusive and more engaging for the audience.