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Affiliate marketingvsNULL
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Affiliate marketing thrives on the presence of data and performance metrics, while NULL signifies the absence of data, reminding us that without measurable results, the effectiveness of affiliate strategies may be fundamentally lacking.
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Affiliate marketing
nounəˈfɪliˌeɪt ˈmɑrkɪtɪŋ
A marketing strategy in which a business compensates external partners (affiliates) for generating traffic or sales through the affiliate's marketing efforts.