Account executivevsomdømmestrategi

An Account Executive (AE) in marketing and business acts as the primary liaison between the client and the agency or company, managing client relationships, understanding client needs, and ensuring the delivery of strategic solutions. Omdømmestrategi, or reputation strategy, is a deliberate plan to shape, maintain, and enhance a brand's or company's public perception and credibility. The AE plays a critical role in implementing and communicating the omdømmestrategi by translating the strategic reputation goals into actionable client campaigns and ensuring consistent messaging across all touchpoints. Practically, the AE gathers client insights and feedback that inform reputation strategy adjustments, coordinates cross-functional teams (creative, digital, PR) to align campaign outputs with reputation objectives, and manages client expectations around reputation risks and opportunities. In digital strategy contexts, the AE ensures that digital campaigns and content support the omdømmestrategi by maintaining brand tone, managing social media interactions, and monitoring online sentiment, thus directly influencing the success of reputation management efforts. Without the AE’s active involvement, omdømmestrategi risks being disconnected from client realities and execution, making the AE essential for operationalizing reputation strategies into measurable marketing and digital outcomes.