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Omnichannel marketingvsSocial media advertising tools
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Omnichannel marketing encompasses a strategy that integrates various marketing channels, including social media, email, and in-store experiences, to create a seamless customer journey. Social media advertising tools play a crucial role in this strategy by enabling targeted and personalized campaigns that effectively engage audiences across these integrated channels.
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Omnichannel marketing
noun/ˈɒmnɪˌtʃænəl ˈmɑːrkɪtɪŋ/
A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile platforms.