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Outbound marketingvsSocial media advertising management

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Outbound marketing and social media advertising management both seek to capture audience attention, with the former radiating messages broadly and the latter strategically engaging users in their preferred online spaces.

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Outbound marketing

noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.

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Social media advertising management

substantivsoh-shuhl mee-dee-uh ad-ver-tahy-zing man-ij-muhnt

The process of creating, managing, and analyzing advertising campaigns on social media platforms to promote products, services, or brands.

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