Pay-per-click (PPC) advertising toolsvsCRO (Conversion rate optimization)

Pay-per-click (PPC) advertising tools are designed to drive targeted traffic to websites, while CRO (Conversion Rate Optimization) focuses on maximizing the effectiveness of that traffic by increasing the percentage of visitors who take desired actions. PPC generates immediate traffic, which can be analyzed and optimized through CRO techniques to enhance conversion rates. The interplay between PPC and CRO is crucial for achieving a balanced marketing strategy that not only attracts visitors but also converts them into customers.