Pay-per-click (PPC) advertising toolsvsNative Advertising

Pay-per-click (PPC) advertising tools and native advertising are both digital marketing strategies aimed at enhancing online visibility and user engagement. PPC advertising operates on a cost-per-click model where advertisers pay for each click on their ads, typically displayed prominently in search results or on websites. In contrast, native advertising seamlessly integrates promotional content within the platform's regular content, providing a less intrusive experience for users and often leading to higher engagement rates.