Pay-per-click (PPC) advertising toolsvspr

Pay-per-click (PPC) advertising tools and public relations (PR) both aim to enhance a brand’s visibility and reputation, but they operate through different channels. PPC focuses on paid online advertising to drive immediate traffic and conversions, while PR emphasizes building relationships and managing public perception through earned media, press releases, and strategic communication. Although both are integral to a comprehensive marketing strategy, PPC is more transactional in nature, while PR is relational.